Iivenkile ezikhethekileyo zizinto zokuthengisa ezilungelelanisiweyo ezijolise kudidi oluthile lwemveliso, ukubonelela ngamava okuthenga agcinwe. Ngokungafaniyo neevenkile ezinkulu ezithengisa iintlobo ngeentlobo zeemveliso, iivenkile ezizodwa eCaliforniaor gxininisa kwiimarike ze-niche, ezifana neemveliso zabantwana, i-snacks, okanye iziselo. Kwesi sikhokelo,tInqaku lakhe liza kuchaza ubume bevenkile obukhethekileyo eCalifornia nakwihlabathi jikelele ngelixa kuphononongwa amacebo aphambili okuphucula ukusebenza kwimarike yaseCalifornia, ngakumbi kubathengisi kusana & nabantwana, i-snacks, kunye neziselo.
Iinkcazo ezithe ngqo kuShishino
Yintoni eyenza iVenkile yeMveliso yoMntwana eNgcacisoYahlukile?
Ivenkile yemveliso yosana igxile ekuhambiseni uluhlu olukhethekileyo lweemveliso ezinje ngestroller, diapers, kunye nokutya komntwana. Ezi venkile zibeka phambili imiboniso egcinwe kakuhle (umz., iiyunithi zodonga lwestroller) ngaphezu koluhlu lwezinto ezininzi, ziqinisekisa ukuba iimveliso ziboniswa ukutsala umdla wabazali abalindelekileyo okanye abo banabantwana abancinci. Ngokungafaniyo nabathengisi abakhulu, ezi venkile zihlala zibonelela ngamava okuthenga omntu kunye nesikhokelo sobuchwephesha, sibenza ukuba babe kukhetho lokukhetha abathengi be-niche.
I-Snack-Focused Retail Stores
Iivenkile ezithengisa i-snack-focus zigxile ekuboneleleni ngeentlobo ngeentlobo zokutya, ukusuka kukhetho olusempilweni olunje ngee-granola bar ukuya kwizinto zokuzonwabisa ezinje ngeechips kunye neelekese. Ezi venkile ziyazahlula ngokubonelela ngokhetho olubanzi lweemveliso zamashwamshwam ezinokuthi iivenkile ezinkulu azinakuthwala, zihlala zigxile kwiimpawu zasekhaya okanye zobugcisa.
Ivenkile eZizodwa vs. Ivenkile enkulu: Uthelekiso lweendleko
| Uphawu | IVenkile eKhethekileyo (Umntwana, iSnacks) | Ivenkile enkulu (General) |
| Uluhlu lweeMveliso | Igcinwe kakhulu, ikhethekileyo | Uluhlu olubanzi, olubanzi |
| Iindleko ze-Inventory | Ngaphantsi, kugxininiswe kwizinto ezinomda ophezulu | Iphezulu ngenxa yokuthenga isambuku |
| Uyilo lwevenkile | Yenzelwe iimveliso ze-niche | Uyilo oluqhelekileyo lwazo zonke iindidi |
| Amava oMthengi | Yenzelwe wena kwaye ikhokelwa yingcaphephe | Ukuzisebenzela, ukuzenzela kancinci |
Iivenkile ezikhethekileyo, ngakumbi kwiindidi zentsana kunye ne-snack, zihlala zinexabiso eliphezulu lemveliso yeyunithi nganye ngenxa yokugxila kwabo kwi-niche. Nangona kunjalo, ukukwazi kwabo ukwenza amava okuthenga antywilayo kukhokelela kumazinga aphezulu okuguqulwa kunye nokuthembeka kwabathengi.
Izifundo zeMmandla: iiVenkile eziKhethekileyo zaseCalifornia
Yintoni eyenza iVenkile yeMveliso yoMntwana eNgcacisoYahlukile?
Ivenkile yemveliso yosana igxile ekuhambiseni uluhlu olukhethekileyo lweemveliso ezinje ngestroller, diapers, kunye nokutya komntwana. Ezi venkile zibeka phambili imiboniso egcinwe kakuhle (umz., iiyunithi zodonga lwestroller) ngaphezu koluhlu lwezinto ezininzi, ziqinisekisa ukuba iimveliso ziboniswa ukutsala umdla wabazali abalindelekileyo okanye abo banabantwana abancinci. Ngokungafaniyo nabathengisi abakhulu, ezi venkile zihlala zibonelela ngamava okuthenga omntu kunye nesikhokelo sobuchwephesha, sibenza ukuba babe kukhetho lokukhetha abathengi be-niche.
IVenkile yeMveliso yoMntwana eKhethekileyo: Munchkin Haven (San Francisco)
I-Munchkin Haven, ivenkile ekhethekileyo yemveliso yomntwana eSan Francisco, iphumeze iindawo zokubonisa umgangatho ezikhokelele ekunyukeni kwe-37% kumazinga okuguqulwa. Ukuqwalaselwa kwabo kwiinkcukacha ekubekweni kwemveliso kunye namava omthengi kuye kwabavumela ukuba bavelele kwimarike yokhuphiswano.
IVenkile yokuThengisa iSnack: CrunchCraft (Los Angeles)
I-CrunchCraft, ehlala eLos Angeles, iye yamkela iinkqubo zokuthengisa ezibonisa isinyithi ukuze zenze "udonga lwamandongomane" olutsala ingqalelo abantu basekhaya kunye nabakhenkethi. Olu yilo lukhethekileyo lokubonisa luguqule i-CrunchCraft ibe yimvakalelo yemidiya yoluntu, kunye neziboniso zabo eziboniswa rhoqo ngabaphembeleli kunye neeblogi zokutya.
2024 California Retail Report
Ngokwengxelo yeCarlifonia Retail Association's 2024, iivenkile ezikhethekileyo zemveliso yabantwana zinendawo esebenzayo ye-523 square feet kwivenkile nganye, xa kuthelekiswa neevenkile ezinkulu., eyi-avareji ye-189 square feet. Oku kuqaqambisa isakhono seevenkile ezikhethekileyo zokwandisa ingeniso ngonyawo lwesikweri ngasinye, kubenze babe ngumzekelo osebenzayo wokuthengisa kurhulumente.
Kutheni iDisplay Design ichaza iiVenkile eziKhethekileyo?
Uyilo lokubonisa ludlala indima ebalulekileyo ekwahluleni iivenkile ezikhethekileyo kwiivenkile ezinkulu. Umzekelo, aumboniso westroller yosanaisisombululo sinokubonisa ngokufanelekileyo iimpawu eziphambili zemveliso, okwenza kube lula kubathengi ukuba babone into esetyenziswayo. Ngokufanayo, aintengiso yentsimbi yokubonisainkqubo inceda i-snack-focused store zenze i-snack-focus ilungiselelo elibonisa iintlobo ngeentlobo zeemveliso ezikhoyo ngelixa zinciphisa umonakalo kwizinto.
Izisombululo zestroller yethu yomntwana ibonisaziye zanceda phezu 200 iivenkile ukwandisa unyawo traffic kunye neentengiso. Ngokugxila ekuthengiseni okubonakalayo kunye nokwandisa indawo yokugcina ivenkile, abathengisi banokuqinisekisa ukuba imveliso nganye ifumana ingqalelo eyifaneleyo.
Iinkqubo zokuthengisa zentsimbiKwakhona kuboniswe ukunciphisa umonakalo wemveliso nge-22%, eyona nto ibalulekileyo kubathengisi be-snack abajongene nokupakishwa okubuthathaka.
Amanyathelo ama-3 okuQalisa iVenkile yesiselo esiKhethekileyo eCalifornia
Ukuphehlelela ivenkile yesiselo esikhethekileyo eCalifornia kufuna okungaphezulu nje kokuthanda iziselo. Nasi isikhokelo esenziwe lula ukuze uqalise:
Ukuphehlelela ivenkile yesiselo esikhethekileyo eCalifornia kufuna okungaphezulu nje kokuthanda iziselo. Nasi isikhokelo esenziwe lula ukuze uqalise:
- Ukuqonda iMimiselo yeNgingqi
I-California inemithetho ethile malunga nokuthengiswa kwesiselo, kuquka ukufumana iphepha-mvume lokutya lokuthengisa kunye nokuthobela iimfuno zokuleyibheli. Qiniseka ukuba ujonga izikhokelo zeSebe laseCalifornia lezeMpilo yoLuntu ngolwazi oluthe kratya malunga nelayisenisi. - Lungiselela uYilo lwevenkile
Uyilo lwevenkile oluchanekileyo lubalulekile kwimpumelelo. Cinga ngokudibanisagcina imiboniso yomgangathoukubonisa iintlobo ngeentlobo zeziselo. Yila uyilo lwakho ukukhokela abathengi kuluhlu lwemveliso yakho kwaye ukhuthaze ukuthengwa kwemvo. - Yenza uphawu lweSazisi olomeleleyo
Yakha isazisi sevenkile yakho malunga neentlobo zeziselo ozithengisayo, nokuba ziijusi zendalo, iisoda zobuchwephesha, okanye amanzi eprimiyamu. I-niche yemveliso echazwe kakuhle iya kukunceda ukuba uphume kukhuphiswano.
FAQ
Uyila njani iSiboniso soMthwali wosana kwiiVenkile ezincinci?
Xa uyila umboniso ophethe umntwana kwiivenkile ezincinci, gxininisa kwizisombululo ezihlangeneyo kodwa ezibukekayo. Iziboniso ezixhonywe eludongeni okanye ii-countertop stands zisebenza kakuhle, ziqinisekisa ukuba iimveliso zifikeleleka lula ngaphandle kokuthatha indawo eninzi kakhulu.
Yintoni uMda weNzuzo yeeVenkile eziZodwa zesiSiselo kwiSF?
Iivenkile ezikhethekileyo zesiselo eSan Francisco zidla ngokubona imida yengeniso ephezulu ngenxa yexabiso lemveliso. Umyinge we-avareji ungavela kwi-20% ukuya kwi-30%, kuxhomekeke kuhlobo lweziselo ezithengiswayo.
Ixesha lokuposa: Mar-10-2025
