Eminyakeni yakamuva, amabhrendi amaningi anake kakhulu ukumaketha kwedijithali futhi akudebeselela ukumaketha okungaxhunyiwe ku-inthanethi, ekholelwa ukuthi izindlela namathuluzi abawasebenzisayo madala kakhulu ukuphromotha ngempumelelo futhi awasebenzi. Kodwa empeleni, uma ukwazi ukusebenzisa kahle ukumaketha ungaxhunyiwe ku-inthanethi, kuhlanganiswe nokumaketha ku-inthanethi kungenza ukunyuswa komkhiqizo wakho kusebenze kakhulu. Phakathi kwazo kukhona okunikezwayo okuboniswayo, okuyithuluzi elibalulekile lokwengeza ukumaketha ungaxhunyiwe ku-inthanethi futhi kuyindlela engcono kakhulu yokukuvumela ukuthi udayise ibhizinisi lakho ngaphandle kosizo lwe-inthanethi.
Ngokwe-Internet World Stats, abantu baseNyakatho Melika abangaphezu kwezigidi ezingu-70 abakwazi ukufinyelela ku-inthanethi.Leso yingxenye ebalulekile yabantu, futhi ukuziba ukumaketha ungaxhunyiwe ku-inthanethi kusho ukuthi ibhizinisi lakho ngeke likwazi ukufinyelela kunoma iyiphi yazo.Lokhu kukodwa kukhombisa ukubaluleka kokumaketha ungaxhunyiwe ku-inthanethi emhlabeni wanamuhla.
Izimpahla zokubonisa ziyingxenye ebalulekile yokumaketha okungaxhunyiwe ku-inthanethi kanye nethuluzi elidingekayo, okuhlanganisa ukusetshenziswa kuma-hypermarkets, imibukiso yezohwebo, izitolo ezikhethekile, izindawo zokuthengisa ezinophawu, izitolo ezinkulu zamabhokisi namaphromoshini amaholide njll.
Isethi ephelele yochungechunge lwempahla ebonisiwe yobungcweti, ephelele, yekhwalithi ephezulu inganikeza umkhiqizo esigcawini ngasinye ukuletha uqweqwe ekhekheni, kodwa futhi itheminali yomkhiqizo kubathengisi nezitolo eziwuchungechunge ukuze kuthuthukiswe izindlela ezibalulekile, ukuze abantu abengeziwe baqonde kabanzi ngomkhiqizo nesiko lomkhiqizo, kushiye umbono ojulile. Isitendi sokubonisa asikwazi ukwenziwa ngokwezifiso kuphela ngokuya ngesithombe somkhiqizo izinhlobonhlobo zezakhiwo ezihlanganiswe zibe uchungechunge lokubonisa lokuphromotha, kodwa futhi njengeshalofu elingathengisa imikhiqizo yomkhiqizo, lingagcina imikhiqizo, enezipho ezincane, umphumela wokuthengisa uyahambisana, kodwa futhi ukuheha ukubambisana okwengeziwe kwebhizinisi nama-franchisees.
Mayelana nemibukiso yezohwebo, nakuba lokhu kungeke kukunikeze isikhathi esiningi sokuba uvelele, kungaba indlela esebenzayo yokuphromotha umkhiqizo wakho kubantu abaningi. Eminye imibukiso yezohwebo isingatha izinkulungwane zabantu, udinga ukuthola umcimbi ofana nebhizinisi lakho ukuze wenze lokhu ngendlela efanele. Isibonelo, uma uthengisa imikhiqizo noma amasevisi ezobuchwepheshe, kungase kube umqondo omuhle ukuthola indawo e-CES noma e-Computex. Uma uthengisa imikhiqizo yegeyimu yebhodi, khona-ke izinto zokubonisa ezifanayo embukisweni we-Essen eJalimane ngokuqinisekile kungasetha elinye irekhodi lokuthengisa kwakho. Izinkampani ezifana ne-Polaroid ne-Fujitsu, zibe nempumelelo enkulu ekudaleni izitendi zohwebo namadokodo futhi ziyisibonelo esihle samandla lolu hlobo lokumaketha olungaba nawo.
Awudingi ukuba yinkampani enkulu noma eyaziwayo ukuze uphumelele endaweni enjalo, kodwa ukwenza isiqiniseko sokuthi imikhiqizo yakho ehlanganiswe nezinto zokubonisa (indawo yokubeka isibonisi) ingakhangiswa endaweni enjalo kuwufanele umzamo. Nakuba ukufinyelela kwakho kunqunyelwe kulabo abahambela umbukiso ofanayo nowakho, cishe u-81% walaba bantu bazoba namathonya ohlobo oluthile, okuzosiza ukusabalalisa umlayezo wakho.
Amandla ezinkundla zokuxhumana ngokuvamile enza kube lula ukubukela phansi ukubaluleka kokumaketha ngokomzimba. Nakuba i-Facebook ne-Instagram zingasiza amakhasimende akho akukhumbule, akukho lutho olungenza umsebenzi futhi angagcina okubambekayo. Izitolo ezikhethekile kanye nokukhushulwa kwamabhokisi amakhulu yilapho ukunakwa kakhulu nokukhushulwa kokumaketha kwenzeka khona. Le nsiza ingaba yinzuzo kunoma yiluphi uhlobo lwebhizinisi, nakuba kufanelekile ukucabangela ukufinyeleleka okungaba khona komkhiqizo wakho. Uma unesabelomali sokuvula izitolo nabasabalalisi emhlabeni wonke, ukubonisa kubalulekile, kuyilapho ukuguqula ukuhlangana okungaxhunyiwe ku-inthanethi kube ukuxhumana kwe-inthanethi nakho kungaveza imiphumela engcono.
Nakuba abaningi bekholelwa ukuthi lolu hlobo lokukhangisa nokuthengisa luyinto yesikhathi esidlule, lusengaba amandla amakhulu kumabhizinisi abo bonke osayizi nezimboni.
Uma ufuna ukuba nezinhlelo eziningi kanye nezidingo zokubonisana zokumaketha ungaxhunyiwe ku-inthanethi nokuphromotha ngo-2023, ungasithinta ukuze uthole izeluleko ezengeziwe, izeluleko ezichwepheshile, futhi wenze ukunyuswa komkhiqizo wakho nokuthengisa kube kwelinye izinga eliphezulu!
Isikhathi sokuthumela: Jan-01-2023
